With the advent of influencer culture and social media, it would appear that blogging “is dead” and it has reached its maximal functional capacity. However, that proves to be the opposite of the truth year in and year out.
If anything, blogging is alive and will continue to be throughout 2022 and beyond. It has moved from a simple online journal to a ticket to incredible career growth and massive self-development.
For people who have not jumped on the blogging bandwagon yet or are still contemplating it, you should know that blogging has many attractions. However, your level of success depends on why and the niche you are blogging for.
Compelling Reasons to Begin Blogging
There are many reasons why you should consider professional blogging. This article will focus on five out of them.
1. It Helps You Establish Authority on a Particular Niche
Having a blog is a great way to establish your authority on a particular subject or niche. Constantly writing on a specific subject area will make you well known and a go-to authority in that area.
Also, being an expert in that area can open a lot of opportunities such as partnerships, collaborations, and other niche deals for you.
2. It’s a Great Way to Generate Income
We’ve heard of people who made money by just blogging. Although it takes time, you can make money from blogging. Once you have enough readers, you’d be able to generate a small but passive income. However, as time goes by, more audience would lead to more traffic, which would lead to higher income.
Apart from this, bloggers also monetize their blogs in various ways – affiliate links, sponsored products, posts, and services. That way, the income to be generated is automated and isn’t in line with the amount of time you put into it.
3. It is an Avenue to Learn Other Skills
Apart from the ability to articulate one’s self properly, blogging can also help you pick other skills such as designing for WordPress, SEO best practices, writing for different audiences, creating web graphics, content management, email, social media marketing, website hosting and so much more.
4. It Can Help to Attract an Audience
Blogging is one of those tools which enables one to reach the billions of people who use social networks. It is a very efficient method of attracting an audience as you provide them with value before asking for anything in return.
By writing frequent blog content of high quality, you grow your search engine traffic and begin to attract the right audience to your blog. There are diverse groups of people you can attract through blogging. These could be an audience who might be interested in patronizing you through your product or service or people who might be interested in your blog content.
Others could be individuals interested in joining the cause or supporting the charity championed by your blog. Starting a blog gives you the avenue to market your ideas to a myriad groups of people and establish your expertise.
Also, through blogging, you can inspire the audience you’ve attracted. This might be through the kind of content you create and share from time to time. These people might become huge fans and even become your cult followers in some cases.
5. It Helps You Articulate Your Thoughts
Blogging helps you talk about what you know and compels you to teach yourself what you don’t know. Every successful blogger understands the need to articulate their thoughts before putting out a new post since they don’t want to disappoint their readers.
If there are learning gaps along the line of your subject area, you will most likely learn about them. The constant learning improves you, and you become more articulate. Being articulate will undoubtedly help you with other areas of your life.
Blogging also enables you to be your journalist and critic. When writing about a subject of interest, while you can decide to portray it in any way you’d like to, the thoughts of your readers and fans will ensure that all information you’d be providing is factual.
The Bottom Line
Starting a blog has its advantages and disadvantages. It is also important to know that no single size fits all, as what might work for you might not work for the other person.
When pondering whether to start a blog or not, it is pertinent to deliberate on all factors and weigh them against your lifestyle, ambitions, and personality. Ponder what fits you and be honest about what you want out of the experience.
It will also help if you dedicate your best to the process. While you would be the only one doing the work at the onset, you’d also be the only one reaping the rewards at the end. So put in the desired work, and remember that blogging is not a marathon but a sprint. With real dedication, the rewards should come in the long run.
