Let’s face it: women like beautiful things, they are simply attracted to beauty (or, scientifically speaking, the harmonious combination of all the qualities of an object, which causes aesthetic pleasure). Attractive design is vital, because it is the design of the blog that makes the first impression on female visitors. And if it fails, the woman disappointedly presses the button with a cross.
What makes a woman’s blog attractive?
Feminine simplicity. A very effective combination is a minimalist design with a soft palette. Use lilac, pink, red, pastel shades. For clarity, let’s look at some of the best women’s blogs.
The second factor that affects the attractiveness of the appearance of the blog is photos. It will be just fine if visitors start to spread your photos around on other blogs, especially when you are targeting a female audience. Have a nice, crisp, bright photo at the beginning of each of your posts. Make sure it’s big (within reason, of course) and of high quality. Small photos are unlikely to get enough attention (well, what can you see on a 100×100 pixel postage stamp!).
Your photos don’t have to look mega-professional or “glossy. But you should be 100% sure that they are visually appealing: that they are not blurry, well cropped, bright, and have pleasing colors.
Use any free photo editing service (like Google Picasa) to make your photos more eye-catching.
